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The Karma Foundation

The Karma Foundation ensures the communities we work with benefit from every Karma Drink sold.

Back in 2010 we made our first few bottles of Karma Cola using a bag of cola nuts sent to us by our friends in Boma, a small village in the Gola Rainforest in Sierra Leone. We’d learned that the world drinks more than a million colas a minute but none of the money went back to the people who originally discovered the stuff. So we made a drink to fix that.
We set up the Karma Foundation to make sure the people who grow our cola get something back from the people who drink it. 

 

The people we work with in Sierra Leone want the same things as us. They want to send their kids to school and they want to be self-sufficient. Sometimes this can be as simple as having food stored safely away for the rainy season that will inevitably come. The Karma Foundation gives cola farmers and their families this independence through trade and supporting projects to develop infrastructure and education. 

 

The Karma Foundation was founded on the guiding principle that the eight communities we support know what’s best for them.

 

When we first started trading cola with villages in the Tiwai region of Sierra Leone we realised they needed more than the money we pay for cola. After a ten-year civil war they needed to rehabilitate their rainforest farms, rebuild their villages, and earn an income. We set up the Karma Foundation to make sure that if we grow, they grow too. This isn't aid, it's a straightforward trade. We believe the best form of support and economic independence is an equitable commercial relationship and mutual respect. 

 

Karma is the ethos behind the business – the more Karma Drinks we sell the more good we can do

 

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